There’s usually one question sitting at the top of the list before a first Brazilian wax: How bad is this actually going to hurt?

Here’s the answer I give clients in real life: yes, your first Brazilian wax is probably going to be uncomfortable. I’m not going to tell you that you won’t feel it, because you will.

If you’re booking your first Brazilian wax, or your first one in a long time, one of the first questions that usually comes up is: how long is this actually going to last!? Fair question. Nobody wants to put down the razor, mentally prepare for the appointment, follow the aftercare, and then feel like the hair is back five minutes later.